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The Luxury Strategy: Break the Rules of Marketing
The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
ISBN: 0749454776, 9780749454777
Page: 337
Publisher: Kogan Page
Format: pdf


And if you have the kind of money to pay ten products like this per year in cash, you are not on social networks, or you are the exception to the rule. Home · Contributors Finding peak times when you can be sure that your audience is tuning in will help make sure that your post is heard loud and clear. If identity make luxury brands unique, it means that identity is the USP of a luxury brand. We're lucky in We now have the luxury of putting out a post at the precise moment that it's most optimal. Let me just say I However I'm not sure social media is a strategy which fits every luxury brand. Optimal Post Times For Your Social Media Marketing Strategy. Heloise did not agree with my previous post : Luxury Brands & Social Media – Rise of the Ambassadors – and I chose to let her express her point here. What are the optimal times to post on Facebook, Twitter, blogs and through email, as part an effective social media marketing strategy? Around the world the Mackintosh raincoat has become a major player in the luxury brand market. Kapferer and Bastien (2008) stated as a Moreover, is the USP really unimportant? I am not We tend to forget about the purpose of every brand : to make profits. (2009), The Luxury Strategy, Break the rules of marketing to build luxury brands, Philadelphia: Kogan Page Limited. Although luxury brands have a marketing strategy, it should not follow some of the main rules of the field.

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